Saving the environment… one hummer at a time

February 28th, 2006

A story caught my interest today basically because the heroes would rather starve than support Hummer. The thesis is that starving artists, in this case musicians, aren’t willing to sell out their music to a gas guzzling, environment un-friendly corporate car company. It’s nice to know there are still a few people out there willing to stick to their morals even in the face of thousands of dollars of extra income and the increased exposure that licensing a song for an advertising campaign would bring. I wonder if the ad gurus for Toyota’s Prius are keeping their eyes open for the opportunities that Hummer misses.

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