Science needs STORYTELLERS. It does not need frat-boy level stunt humor.

Great writing engages and attracts, and there are more than enough compelling stories waiting to be told — and some wonderful analogies to craft along the way to increase overall scientific understanding.

We’re not going to get there sinking to the level of fart jokes and calling it high art.

It may not mean people ARE interested in science, but it is a great sneaky way to seduce people into the realm of science. So to speak.

Extremely valuable information in this interview: status of Alltop.com’s science section. It means someone, or a collection of someones has the opportunity to step to the plate and fill a niche.

Alltop.com is becoming a major player in the blogging world, and accruing a lot of “authority” with Google, meaning that the science blogger who makes an effort to stand out here will likely see their own blog’s authority rise in the search engines.

“Scientists should be thinking “push” as in pushing out the value and wonder of science. Waiting for the inherent wonderfulness to “pull’ people in is a risky proposition.”

Yes. OMG yes.

What I keep hearing from scientists, labs, universities, and many bloggers: “people just aren’t that interested”, or “if we put up a bunch of videos people will watch them”, or “well we HAVE a website…!” *ahem*CIRM*ahem

The world doesn’t work that way. Only scientists and engineers go out in search of new information. Everyone else has a zillion other things they’ll go out in search of first, and they need science information to come to them already formatted to fit into their lives.

But everyone is different; there is no one-size-fits-all format of science info that will get the knowledge into people’s heads.

That’s why science needs to be told in stories, and filtered through thousands blogs written in a friendly and “localized” tone, and popularized through radio, video, and everywhere else. It needs to be a part of the quilt of culture, not just “out there”.

I am passionate about this and that’s why I’m starting my Subversive Science radio show.

Dr Sanford, great idea for an interview.

As innovation cycles accelerate, the lag time between scientific discovery and technological application will be getting smaller - making pure science increasing relevant to our daily lives.

We should start promoting Science now.

1) Find link to masturbation research.
2) Tweet it.
3) Watch it spread.
4) Conclude that people are interested in science.

Am I the only one who sees a disconnect here?